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Mamuju, Katinting.com – Penulis Adi Arwan Alimin dan penerbit Gerbang Visual mengumumkan dugaan pembajakan terhadap buku novel epik “Daeng Rioso: Prahara Bumi Balanipa” yang dilakukan oleh Dinas Perpustakaan dan Kearsipan Provinsi Sulawesi Barat.

Dugaan ini muncul setelah ditemukannya salinan buku yang diterbitkan pada tahun 2019 tanpa izin resmi dari penulis maupun penerbit.

Karya yang diterbitkan pada 2019 ini diduga kuat telah digandakan oleh Dinas Perpustakaan dan Kearsipan Provinsi Sulawesi Barat melalui penggandaan Paket Pekerjaan Pencetakan Buku tertanggal 1 November 2019. Novel “Daeng Rioso: Prahara Bumi Balanipa” telah terdaftar di Direktorat Jenderal Kekayaan Intelektual Kementerian Hukum dan Hak Asasi Manusia Republik Indonesia dengan Nomor Pencatatan: 000598135, menjadikannya hak cipta resmi Adi Arwan Alimin.

Penulis dan penerbit pertama kali menemukan indikasi pembajakan ini pada akhir tahun 2023. Sebagai langkah awal untuk penyelesaian damai, telah dikirimkan tiga kali somasi kepada Dinas Perpustakaan dan Kearsipan Provinsi Sulawesi Barat. Somasi I dikirimkan pada 25 Maret 2024, diikuti oleh Somasi II pada 6 Mei 2024, dan Somasi III pada 26 Juni 2024.

Sayangnya, hingga saat ini belum ada respons memadai dari pihak Dinas Perpustakaan dan Kearsipan Provinsi Sulawesi Barat. Kondisi ini sangat disesalkan oleh pihak penulis dan penerbit, mengingat pentingnya penghargaan terhadap hak cipta dan kekayaan intelektual.

Pembajakan ini bukan hanya merugikan penulis dan penerbit secara materiil dan immaterial, tetapi juga merusak industri perbukuan secara keseluruhan. Jika pelanggaran ini dibiarkan, masa depan generasi penulis di Sulawesi Barat bisa terancam.

Penulis dan penerbit mengimbau Dinas Perpustakaan dan Kearsipan Provinsi Sulawesi Barat untuk segera memberikan klarifikasi dan mengambil langkah yang diperlukan untuk menyelesaikan masalah ini.

Mereka berharap masalah ini bisa diselesaikan secara damai dan sesuai dengan hukum yang berlaku. Jika tidak ada respons dalam waktu dekat, langkah hukum lebih lanjut akan dipertimbangkan demi melindungi hak-hak mereka. (Rls)

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    1. Building a Solid Foundation

    To master social media marketing, companies need to initially establish
    a strong presence on the appropriate platforms.
    This includes designing high-quality accounts that reflect the business’s ethos and purpose.

    Consistent branding, including logos, color schemes,
    and style, is essential. It helps in building familiarity
    and trust among audience members.

    2. Engaging Content Creation

    Developing engaging content is central to social media marketing.
    Posts need to be related to the target market’s
    preferences and offer benefit.

    This can include educational posts, viral content, and eye-catching
    images. Consistent updates maintains the followers
    interested and promotes engagement.

    3. Partnering with Influencers

    Collaborations with influencers has achieved
    immense traction in recent years. Content creators possess loyal followings that believe in their endorsements.

    By teaming up with relevant influencers, businesses can access
    new audiences and boost their credibility.

    It’s important to select influencers who match the brand’s values and market.

    4. Harnessing Data

    Online sites provide a abundance of information that can be utilized
    to improve marketing strategies.

    Reviewing interaction metrics, audience size, and customer actions enables companies
    to understand what is effective and what isn’t.

    This data can direct next steps, making sure efforts are better focused and successful.

    5. Investing in Ads

    Despite free engagement is beneficial, investing in paid advertising can significantly enhance
    visibility on social media.

    Networks such as Facebook, Instagram, and LinkedIn offer multiple
    promotional opportunities that fit various financial plans and targets.

    Paid promotions can focus considering demographics, locations, and activity
    patterns, ensuring they impact the intended viewers.

    6. Fostering Community

    Active communication is essential to building a dedicated following on social media.
    Responding to comments, acknowledging likes, and engaging in conversations helps build solid relationships with followers.

    This makes more relatable the brand and fosters a feeling of togetherness, creating increased retention.

    Conclusion

    Social media marketing is an ongoing effort that demands dedication, creativity,
    and careful thought. By emphasizing creating a solid foundation, creating high-quality material, partnering with
    content creators, harnessing data, utilizing promotions, and engaging
    with the audience, businesses can achieve noteworthy growth in the dynamic world of social media marketing.

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